The Power of Audio: 1 video 3 moods

The Power of Audio - 5th edition


The Power of Audio is coming to Stockholm. Learn how music and sound affects us, and why this is important in an increasingly audio first world. Audio branding has become crucial for brand development and recognition. Join us and hear with practical examples how music can make or break your marketing message.

After this event you will leave the building with more insight on the following topics:

  • What is the science behind how sound affects us?
  • Why is music the shorthand of emotion?
  • Why is audio such a powertool for brands?
  • How to get started with your audio identity?
  • What are the key benefits of the strategic use of music and sound?

WHEN: Mar 20th 2018 at 9am-10.30am (doors open 8:30am)
WHERE: Helio Hitechbuilding, Sveavägen 9, 2nd floor, Stockholm

  • 8:30am - 9:00am - Doors open - Coffee,Tea and Networking

  • 9:00am - 9:30am - "Music and Emotion" - The science behind sounds emotional effects

  • 9:30am - 10:00am - Getting started with an audio identity and building a sound strategy

  • 10:00am - 10:30am Q+A, Networking

This exclusive event is FREE of charge but a confirmed invitation is required.


The Power of Audio - 4th edition

Nov 28th, 2017 HELSINKI

Audiodraft / Sanoma Media / Kyrö Distillery Company, SLUSH SIDE EVENT
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What does your brand sound like? How and why does sound effect us?

In this one on one clinic, you will receive some concrete ideas on how to translate your brand attributes and values into sound and musical parameters. Discover how your company can begin creating an audio strategy to fit your every need through analysis and science. We will teach you how to master the creation of a musical brief and gain insight about the opportunities to implement your brand sound. Get up close and personal with the Audiodraft platform.

Where: We+ Cable Factory, Tallberginkatu 1 C, 2nd floor

To whom: From this clinic the best value will be guaranteed for brands, advertising agencies, and production companies.

  • 9:00am-1:00pm Audio Branding Clinic (with Supla / Sanoma Media)

    Supla is an on-demand platform for audio content. Come visit the Audio Branding Clinic and learn about the opportunities to implement your audio brand strategies on new touchpoints.

  • 1:00pm-2:00pm Audio Branding Workshop

  • 2:00pm-7:00pm Audio Branding Clinic (with Kyrö Distillery Company)

    Did you know that you can change someone's perception of taste through music? Discover how sound can change your sensory perception of new flavours from Kyrö. Learn about how you can use the power of audio to influence customer behaviour and perception of your brand.

Contact us to learn more about
The Power of Audio and Audio Branding Clinic.

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Other events around Slush & Slush Music 2017

Nov 28th, 2017 / 1:00pm - 2:00pm Audio Branding Workshop

Anna Schneitz / Cameron Murphy
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What does your company sound like?

With this one hour workshop, you can gain practical knowledge into defining and beginning the creation process for you brand sound. You will gain insight and knowledge on the wealth of potential touchpoints available to your company, along with an orchestra of additional information which will help you turn your visual identity into an audio one. You will leave inspired with concrete ideas how to translate your brand attributes and values into sound and musical parameters.

To whom: From this workshop the best value will be guaranteed for brands and advertising agencies.

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Nov 28th, 2017 / 4:00pm - 4:30pm How Can a Brand Help an Artist Grow

Allison Shaw / Marcus O'Sullivan / Leah Harris / Teemu Yli-Hollo
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There are many cases where synchronization and brand collaborations have accelerated the career of an artistan artist’s career. When is an artist ready to collaborate with a brand? What are the best win-win-win models for such collaborations? How do artists monetize work with brands? How important are the values of the company from the artist point-of-view?

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Nov 28th, 2017 / 5:25pm - 5:50pm The Power of Audio

Cameron Murphy, KEYNOTE
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Have you ever wondered HOW a certain song can give you goose bumps?

Deep dive into the power of audio and discover the science behind sound. Learn how to use this knowledge to better your brand and business through a little musical planning. You will be amazed how the world of sound already effects us, whether we want it to, or not.

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Nov 29th, 2017 / 1:00pm - 9:00pm Global Music Sauna Truck

Transfluent / Audiodraft / Musopia, SLUSH SIDE EVENT
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We warmly welcome you to chill and experience the Finnish sauna. Since we are in Slushy Helsinki, let's hang out and speak Music, the truly Global language.

During your cooldown breaks from the sauna, Musopia Guitar and Ukulele Karaoke apps will entertain you, and you are also very welcome to join the fun!

Musical experiences are the key to customer engagement in the post advertisement era.

About Transfluent
Translation agency Transfluent is the ultimate solution to translate any kind of content using professional translators.

About Audiodraft
Audiodraft is your Music Department and Audio Branding Agency Online. Every brand generates sound. We help you find yours. What do you sound like?

About Musopia
Musopia helps brands to understand their customers, and to engage with them, by using the power of music.

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Nov 30th, 2017 / 6:00pm - 9:00pm We+ Finnair Innovation Lounge

We+ / Finnair / Audiodraft, SLUSH SIDE EVENT / PRIVATE EVENT
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Come and visit the innovative We+ co-working space for the Slush Opening party Pre-Party. Music brought to you by Audiodraft. Registration by invite only.

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The Power of Audio - 3rd edition

Aug 24th, 2017 HELSINKI

Teemu Yli-Hollo

The Power of Audio - 2nd edition

May 4th, 2017 HELSINKI

Anna Schneitz / Cameron Murphy / Teemu Yli-Hollo

The Power of Audio - 1st edition

Feb 23rd, 2017 HELSINKI

Anna Schneitz / Teemu Yli-Hollo